Formula 1 Partners with Apple TV for Media Rights

Published by Pamela on October 17, 2025

Media Rights play a crucial role in the ever-evolving landscape of sports broadcasting, and a landmark agreement has been reached between Formula 1 and Apple that promises to reshape how fans engage with the sport in the United States.

Beginning in 2026, Apple will bring all F1 races to its platform, Apple TV, making a significant financial commitment of $140 million annually.

This strategic move not only demonstrates Apple’s dedication to expanding its sports portfolio but also aligns with F1’s ambition to elevate its stature alongside major leagues like the NFL and NBA, particularly among a younger audience.

Formula 1’s New Media Rights Agreement with Apple

Formula 1 has entered a groundbreaking five-year media rights agreement with Apple, set to commence in 2026, valued at $140 million annually.

This significant deal marks a transformation in how F1 is broadcast in the U.S., as all races, practices, and qualifying sessions will be available on Apple TV.

With a goal of elevating F1’s prominence alongside major U.S. sports like the NFL and NBA, this partnership is a strategic move to engage a larger and younger audience.

Financial and Strategic Impact on U.S. Sports Landscape

Apple’s strategic move to secure the authoritative media rights for Formula 1 by paying an annual fee of $140 million signifies a dramatic shift in the U.S. sports broadcasting landscape.

This financial commitment notably eclipses ESPN’s previous fee, sending a clear signal of Apple’s ambition to make F1 rival the NFL or NBA.

By embracing this bold vision, Apple aims to elevate the sport’s presence in the U.S. market, appealing to the fresh, enthusiastic wave of young fans.

An analyst has termed this investment as a “game-changer,” recognizing its potential impact on sports viewership dynamics, making F1 more mainstream compared to traditional American sports.

The following points illustrate the stark contrast:

• $140 million vs $90 million
• Apple’s Financial Commitment vs ESPN’s Previous Fee

By pouring resources into such an ambitious plan, Apple demonstrates a dedication to redefining the American sports narrative, aiming to capture the imagination of its vast audience through innovative broadcasting experiences.

The Influence of ‘F1 The Movie’ and Rapid Fanbase Growth

The unprecedented success of ‘F1 The Movie’ has played a significant role in propelling Formula 1’s popularity across the United States.

This cinematic triumph not only captivated audiences but also forged a deep connection, especially with a burgeoning demographic: women aged 18-24.

The film’s appeal lies in its dynamic portrayal of the fast-paced world of F1, beautifully mirrored in its enthralling narrative.

Consequently, the U.S. fanbase now boasts an impressive 52 million followers, indicating a substantial growth spike.

According to a survey, which highlights the growing Gen Z interest, the film’s impact continues to echo in the expanding halls of fandom triumphantly, as detailed in a global fan survey.

Comprehensive Apple TV Coverage: Races, Practices, and Qualifying

Apple TV will offer comprehensive coverage of Formula 1 events, starting in 2026.

Subscribers can eagerly follow every pulse-racing moment as practices, qualifying sessions, and intense race days are streamed directly to your screen.

This extent of coverage is designed to bring fans closer to the action, ensuring they miss none of the thrilling moments.

While all sessions will be live, fans can enjoy free access to select content, providing a taste of the high-stakes F1 world.

For instance, the following table illustrates session availability:

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This extensive accessibility marks a new era for F1 enthusiasts on Apple TV, aligning with Apple’s vision to captivate audiences.

Apple’s Expanding Sports Portfolio and ESPN’s Exit

Apple’s expansion into the sports broadcasting arena notably includes the acquisition of exclusive Formula 1 rights starting in 2026, a move that aligns strategically with its existing ventures into MLB and MLS.

This five-year agreement, valued at $140 million annually, allows Apple TV to broadcast every F1 event in the U.S., showcasing Apple’s commitment to enhancing its sports content offerings.

By incorporating F1, Apple creates a diverse portfolio that attracts a broad audience base, from motorsports enthusiasts to soccer and baseball fans, enhancing its position against competitors in the streaming industry.

Meanwhile, ESPN will conclude its F1 broadcasting partnership after the 2025 season, marking a significant shift in sports media rights.

This exit highlights a reshuffle in the broadcasting landscape as other networks adapt to the growing influence of tech giants like Apple.

ESPN’s departure from F1 showcases the evolving nature of sports media, where traditional channels are progressively overtaken by digital streaming services.

This transition reflects an era where streaming platforms gain prominence, reshaping how audiences engage with live sports.

In conclusion, this groundbreaking partnership marks a pivotal moment for both Formula 1 and Apple, as they work together to capture the attention of a diverse and growing fanbase while enhancing the overall viewing experience.